SOCIAL MEDIA AND RELATIONSHIP MARKETING

MKT3SRM

2014

Credit points: 15

Subject outline

Social Media and Relationship Marketing is one of the most important issues facing marketing today. This subject covers the evolution of communication on marketing strategy in a new landscape where traditional and digital media coexist. Advertising spend on traditional media has declined. Marketing budgets are increasingly being spent online in addition to unpaid media. These developments present significant challenges to marketers in achieving strategic outcomes. The subject covers topics including: - The interaction between traditional and social media - Social media platforms (including YouTube, Facebook, Twitter, LinkedIn, Google Plus+, etc.) - Consumer behaviour in social media - Implementation, analytics and ROI for social media

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorStephen Singaraju

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsRelationship marketing: exploring relational strategies in marketing.RecommendedEgan, J.3RD EDN. ESSEX ENGLAND PEARSON EDUCATION, 2008

Subject options

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Start date between: and    Key dates

Albury-Wodonga, 2014, Winter semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

Lecture Week: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via video conference.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"

Assessments

Assessment elementComments%
one 2-hour final examination50
two 1,500-word essays/reports50

Bendigo, 2014, Winter semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

Lecture Week: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via video conference.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"

Assessments

Assessment elementComments%
one 2-hour final examination50
two 1,500-word essays/reports50

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination50
two 1,500-word essays/reports50

Melbourne, 2014, Winter semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

Lecture Week: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"

Assessments

Assessment elementComments%
one 2-hour final examination50
two 1,500-word essays/reports50

Mildura, 2014, Winter semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

Lecture Week: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via video conference.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"

Assessments

Assessment elementComments%
one 2-hour final examination50
two 1,500-word essays/reports50

Shepparton, 2014, Winter semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

Lecture Week: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"

Assessments

Assessment elementComments%
one 2-hour final examination50
two 1,500-word essays/reports50