SOCIAL MEDIA AND RELATIONSHIP MARKETING
MKT3SRM
2014
Credit points: 15
Subject outline
Social Media and Relationship Marketing is one of the most important issues facing marketing today. This subject covers the evolution of communication on marketing strategy in a new landscape where traditional and digital media coexist. Advertising spend on traditional media has declined. Marketing budgets are increasingly being spent online in addition to unpaid media. These developments present significant challenges to marketers in achieving strategic outcomes. The subject covers topics including: - The interaction between traditional and social media - Social media platforms (including YouTube, Facebook, Twitter, LinkedIn, Google Plus+, etc.) - Consumer behaviour in social media - Implementation, analytics and ROI for social media
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Stephen Singaraju
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: MKT1MDP
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Relationship marketing: exploring relational strategies in marketing. | Recommended | Egan, J. | 3RD EDN. ESSEX ENGLAND PEARSON EDUCATION, 2008 |
Albury-Wodonga, 2014, Winter semester, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Stephen Singaraju
Class requirements
LectureWeek: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via video conference.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| two 1,500-word essays/reports | 50 |
Bendigo, 2014, Winter semester, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Stephen Singaraju
Class requirements
LectureWeek: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via video conference.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| two 1,500-word essays/reports | 50 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Stephen Singaraju
Class requirements
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| two 1,500-word essays/reports | 50 |
Melbourne, 2014, Winter semester, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Stephen Singaraju
Class requirements
LectureWeek: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| two 1,500-word essays/reports | 50 |
Mildura, 2014, Winter semester, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Stephen Singaraju
Class requirements
LectureWeek: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via video conference.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| two 1,500-word essays/reports | 50 |
Shepparton, 2014, Winter semester, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Stephen Singaraju
Class requirements
LectureWeek: 27 - 28
One 2.0 hours lecture other recurrence on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
"this subject is offered in block mode over two weeks. There will be approximately 12 sessions"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| two 1,500-word essays/reports | 50 |