mkt3sem social marketing
SOCIAL MARKETING
MKT3SEM
Not currently offered
Credit points: 15
Subject outline
Social Marketing is structured around the traditional "4 Ps" of marketing, (i.e. Product, Price, Promotion and Plan) and explains how marketing mix decisions can influence social outcomes. It focuses on both research and concepts and reflects on recent marketing developments in society.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorElspeth Frew
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Social marketing: why should the devil have all the best tunes | Recommended | Hastings, G. | ELSEVIER/BUTTERWOTH-HEINMANN, 2007 |
Subject options
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Subject not currently offered - Subject options not available.