SOCIAL MARKETING

MKT3SEM

Not currently offered

Credit points: 15

Subject outline

Social Marketing is structured around the traditional "4 Ps" of marketing, (i.e. Product, Price, Promotion and Plan) and explains how marketing mix decisions can influence social outcomes. It focuses on both research and concepts and reflects on recent marketing developments in society.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Elspeth Frew

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: MKT1MDP

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Social marketing: why should the devil have all the best tunes	Recommended	Hastings, G.	ELSEVIER/BUTTERWOTH-HEINMANN, 2007

Subject not currently offered - Subject options not available.