MARKETING RESEARCH

MKT3MRE

2014

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. To be able to do this competently, they need to know what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjects MKT2MRB

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing ResearchPrescribedBurns, A.C. and Bush, R.F. 2010SIXTH EDITION, PRENTICE-HALL, UPPER SADDLE RIVER, NJ.
ReadingsPublisher : Version 17.0 for WindowsRecommendedCoakes,S.J. & Stead, L.J., 2007JOHN WILEY AND SONS, AUSTRALIA

Subject options

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Start date between: and    Key dates

Albury-Wodonga, 2014, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Laboratory Class Week: 10 - 22
One 3.0 hours laboratory class other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"lab classes are blended learning including lectures and computer program"

Assessments

Assessment elementComments%
One 2-hour final examinationHurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject60
SPSS tutorial exercisesEquivalent to 500-words10
Research proposal (team based. 2-3 students per team)1,000-words per student5
Research Project (team-based, 2-3 students per team)1,500 words per student20
Data Collection5

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 2.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
One 2-hour final examinationHurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject60
SPSS tutorial exercisesEquivalent to 500-words10
Research proposal (team based. 2-3 students per team)1,000-words per student5
Research Project (team-based, 2-3 students per team)1,500 words per student20
Data Collection5

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Laboratory Class Week: 10 - 22
One 1.0 hours laboratory class other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
One 2-hour final examinationHurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject60
SPSS tutorial exercisesEquivalent to 500-words10
Research proposal (team based. 2-3 students per team)1,000-words per student5
Research Project (team-based, 2-3 students per team)1,500 words per student20
Data Collection5

Melbourne, 2014, Summer semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorBorislav Bondjakov

Class requirements

Computer Laboratory Week: 02 - 07
Four 2.0 hours computer laboratory per study period on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
"STudents are required to attend 4 computer labs over the summer period."

Lecture Week: 02 - 07
Two 2.0 hours lecture per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.

Assessments

Assessment elementComments%
One 2-hour final examinationHurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject60
SPSS tutorial exercisesEquivalent to 500-words10
Research proposal (team based. 2-3 students per team)1,000-words per student5
Research Project (team-based, 2-3 students per team)1,500 words per student20
Data Collection5

Sydney, 2014, ACN Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 11 - 21
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 21 and delivered via face-to-face.

Assessments

Assessment elementComments%
One 2-hour final examinationHurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject50
Research report (team-based, 2-3 students per team)1,500-words per student20
Research proposal (team-based, 2-3 students per team)1,500 words per student20
SPSS tutorial exercisesEquivalent to 500 words10

Sydney, 2014, ACN Summer Semester, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.

Assessments

Assessment elementComments%
One 2-hour final examinationHurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject50
Research report (team-based, 2-3 students per team)1,500-words per student20
Research proposal (team-based, 2-3 students per team)1,500-words per student20
SPSS tutorial exercisesEquivalent to 500 words10

Vietnam, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
One 2-hour final examinationHurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject50
Research report (team-based, 2-3 students per team)1,500-words per student20
Research proposal (team-based, 2-3 students per team)1,500-words per student20
SPSS tutorial exercisesEquivalent to 500 words10