This subject provides students with the opportunity to apply and develop the knowledge and skills that they have acquired in the 1st, 2nd, and 3rd years of their undergraduate Business degree. Students complete the equivalent of a 13-day placement in industry focusing on marketing practices. The marketing related project is completed over (up to) a six week period on a topic negotiated between the academic supervisor and the organisation placement supervisor. The aim is to provide practical experience in the marketing area providing a "hands on" experience for final year marketing students.

Subject rules