CONSUMER BEHAVIOUR
MKT2CBE
2014
Credit points: 15
Subject outline
This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. The contribution of psychological and social knowledge relevant to both consumer and organisational marketing is evaluated, with an emphasis on practical skills of analysis and the writing of effective positioning statements.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Stephen Singaraju
Available to Study Abroad Students: Yes
Subject year level: Year Level 2 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: MKT3CBC
Equivalent subjects: N/A
Special conditions: N/A
Bendigo, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2,000 word group assignment | 30 | |
| one 3-hour final examination | 70 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Stephen Singaraju
Class requirements
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Shepparton, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Sydney, 2014, ACN Semester 1, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Wenbin Guo
Class requirements
LectureWeek: 11 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Sydney, 2014, ACN Summer Semester, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Wenbin Guo
Class requirements
LectureWeek: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Wenbin Guo
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Vietnam, 2014, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Wenbin Guo
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |