CONSUMER BEHAVIOUR

MKT2CBE

2014

Credit points: 15

Subject outline

This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. The contribution of psychological and social knowledge relevant to both consumer and organisational marketing is evaluated, with an emphasis on practical skills of analysis and the writing of effective positioning statements.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorStephen Singaraju

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects MKT3CBC

Equivalent subjectsN/A

Special conditionsN/A

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2,000 word group assignment30
one 3-hour final examination70

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester multiple choice test15
one 2,000-2,500-word group essayteams of two students35
one 2-hour final examination50

Shepparton, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester multiple choice test15
one 2,000-2,500-word group essayteams of two students35
one 2-hour final examination50

Sydney, 2014, ACN Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWenbin Guo

Class requirements

Lecture Week: 11 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester multiple choice test15
one 2,000-2,500-word group essayteams of two students35
one 2-hour final examination50

Sydney, 2014, ACN Summer Semester, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWenbin Guo

Class requirements

Lecture Week: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester multiple choice test15
one 2,000-2,500-word group essayteams of two students35
one 2-hour final examination50

Vietnam, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWenbin Guo

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester multiple choice test15
one 2,000-2,500-word group essayteams of two students35
one 2-hour final examination50

Vietnam, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWenbin Guo

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester multiple choice test15
one 2,000-2,500-word group essayteams of two students35
one 2-hour final examination50