MARKETING: DEFINED, PLANNED AND DELIVERED

MKT1MDP

2014

Credit points: 15

Subject outline

Marketing: Defined, Planned and Delivered is an introductory unit to marketing principles and practice as applied to mainly fast moving consumer goods. The subject is designed to give you a broad understanding of the formal discipline of marketing and of the key marketing activities in business. Topics cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix as well as and the implementation and control of marketing programs. As a pre-requisite to further study in marketing, it is intended to provide a sound foundation upon which more advanced skills and applications can be built.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorOuti Niininen

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects THS1LTM, MKT1FMK, MKT2MPP

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Principles, Asia Pacific EditionPrescribedPride, William M., et al. 2012 ISBN 978-01701908621ST ASIA PACIFIC EDN, CENGAGE LEARNING, SOUTH MELBOURNE.

Subject options

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Start date between: and    Key dates

Albury-Wodonga, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Tutorial Week: 11 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

China, 2014, Week 08-23, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 08 - 23
One 2.0 hours lecture other recurrence on weekdays during the day from week 08 to week 23 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

China, 2014, Week 28-31, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Block Mode Week: 28 - 31
One 1.0 hours block mode other recurrence on weekdays during the day from week 28 to week 31 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

China, 2014, Week 37-52, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 37 - 52
One 2.0 hours lecture other recurrence on weekdays during the day from week 37 to week 52 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorOuti Niininen

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorOuti Niininen

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Mildura, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorOuti Niininen

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Shepparton, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Lecture Week: 11 - 22
One 1.0 hours lecture per week on weekdays at night from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Sydney, 2014, ACN Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 11 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Sydney, 2014, ACN Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 28 - 39
One 3.0 hours lecture other recurrence on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Sydney, 2014, ACN Summer Semester, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Vietnam, 2014, Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5

Vietnam, 2014, Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination60
one group assignmentequivalent to 1,000-words per student10
one individual assignment/testequivalent to a 1,000-word assignment15
one team oral presentationequivalent to 5 minutes per student10
one tutorial work book; equivalent to 500 words5