Credit points: 30
This subject examines strategic management, focusing on how top management and organisational leaders develop and implement strategies in diverse organisational contexts. It focuses on the techniques applied to gain competitive advantage, and the decisions and actions taken to guide the firm in competitive environments. Key topics in strategic management include: industry and competitor analysis; generic strategies; the resource based view of the firm; resources, capabilities and core competencies; diversification and integration; international business strategy; and organisational structure, control and change.
FacultyFaculty of Business, Economics and Law
Subject Co-ordinatorTimothy Marjoribanks
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
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City Campus, 2014, Semester 1, Night
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMichael Burgess
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
|One group assignment (3-4 students per group, at 3,000 words per student)||30|
|One x 2,000 word individual essay||20|
|One x 5,000 word individual essay||50|