SPORT FUNDING AND SPONSORSHIP
MGT3SFS
Not currently offered
Credit points: 15
Subject outline
This subject examines the role of sponsorship in professional and amateur sport, how partnerships must create win-win-win situations for all parties and how sport organisations must service these relationships. Students will be provided with the practical and theoretical knowledge to source funding (sponsorship and government) to support their sport organisational activities. Students will also gain hands-on experience preparing grant applications and sponsorship proposals and develop an appreciation of sponsorship theory and strategy as it applies to the competitive sport marketplace.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Anthony Kerr
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: BUS1BUF or MGT1FOM or MKT1MDP
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | The Sponsorship Seeker's toolkit | Prescribed | Skildum,R and Grey, A | 3RD EDN, MCGRAW-HILL (2007) |