Not currently offered

Credit points: 15

Subject outline

This subject examines the role of sponsorship in professional and amateur sport, how partnerships must create win-win-win situations for all parties and how sport organisations must service these relationships. Students will be provided with the practical and theoretical knowledge to source funding (sponsorship and government) to support their sport organisational activities. Students will also gain hands-on experience preparing grant applications and sponsorship proposals and develop an appreciation of sponsorship theory and strategy as it applies to the competitive sport marketplace.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorAnthony Kerr

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites BUS1BUF or MGT1FOM or MKT1MDP


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources


Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsThe Sponsorship Seeker's toolkitPrescribedSkildum,R and Grey, A3RD EDN, MCGRAW-HILL (2007)

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Subject not currently offered - Subject options not available.