MARKETING LAW

LST3MAL

2014

Credit points: 15

Subject outline

The ways in which the law affects marketing activities are examined. A number of specific legal issues relevant to the marketing of goods and services are identified such as intellectual property law, product liability, the law regulating various selling techniques, restrictive trade practices, privacy, electronic commerce and anti-spam laws. The subject is designed to raise students' awareness of the issues and develop their skills to achieve compliance with the law.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorKenneth Warner

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites LST2BSL or LST2THL

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects BLAWML Marketing Law Bendigo

Special conditions Not available to Bachelor of Laws students as a law elective. Bachelor of Business students are encouraged to enrol in this unit at third year.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsBE: Marketing and the LawPrescribedClarke, B. and Sweeney, B.BUTTERWORTHS, SYDNEY, LATEST EDITION

Subject options

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Start date between: and    Key dates

Sydney, 2014, ACN Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKenneth Warner

Class requirements

Lecture Week: 11 - 22
One 3.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1500 word assignment30
one 2 hour final exam70

Sydney, 2014, ACN Summer Semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKenneth Warner

Class requirements

Lecture
One 3.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1500 word assignment30
one 2 hour final exam70

Vietnam, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKenneth Warner

Class requirements

Lecture
One 3.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1500 word assignment30
one 2 hour final exam70