lst3mal marketing law
MARKETING LAW
LST3MAL
2014
Credit points: 15
Subject outline
The ways in which the law affects marketing activities are examined. A number of specific legal issues relevant to the marketing of goods and services are identified such as intellectual property law, product liability, the law regulating various selling techniques, restrictive trade practices, privacy, electronic commerce and anti-spam laws. The subject is designed to raise students' awareness of the issues and develop their skills to achieve compliance with the law.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorKenneth Warner
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites LST2BSL or LST2THL
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjects BLAWML Marketing Law Bendigo
Special conditions Not available to Bachelor of Laws students as a law elective. Bachelor of Business students are encouraged to enrol in this unit at third year.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | BE: Marketing and the Law | Prescribed | Clarke, B. and Sweeney, B. | BUTTERWORTHS, SYDNEY, LATEST EDITION |
Subject options
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Sydney, 2014, ACN Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKenneth Warner
Class requirements
LectureWeek: 11 - 22
One 3.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1500 word assignment | 30 | |
| one 2 hour final exam | 70 |
Sydney, 2014, ACN Summer Semester, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKenneth Warner
Class requirements
Lecture
One 3.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1500 word assignment | 30 | |
| one 2 hour final exam | 70 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKenneth Warner
Class requirements
Lecture
One 3.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1500 word assignment | 30 | |
| one 2 hour final exam | 70 |