ele4emt applied mangmnt for engineers

APPLIED MANAGEMENT FOR ENGINEERS

ELE4EMT

2014

Credit points: 15

Subject outline

The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.

FacultyFaculty of Science, Tech & Engineering

Credit points15

Subject Co-ordinatorGeorge Alexander

Available to Study Abroad StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing - creating and keeping customers in an e-commerce worldPrescribedZikmoud, WG and D'Amico, M 20017TH EDN, SOUTH-WESTERN COLLEGE PUBLISHING
ReadingsUnderstanding the Australian legal systemPrescribedCarvan, J 20016TH EDN, THOMSON REUTERS (PROFESSIONAL) AUSTRALIA

Subject options

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Start date between: and    Key dates

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGeorge Alexander

Class requirements

LectureWeek: 10 - 22
Three 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
Assignment - marketing case-study (approx 500 words)In order to pass this unit, students must obtain an overall pass grade and pass the examination.10
Business Plan, Presentation (approx 2000 words) and related activities50
one 2-hour examination40