ele4emt applied mangmnt for engineers
APPLIED MANAGEMENT FOR ENGINEERS
ELE4EMT
2014
Credit points: 15
Subject outline
The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.
FacultyFaculty of Science, Tech & Engineering
Credit points15
Subject Co-ordinatorGeorge Alexander
Available to Study Abroad StudentsYes
Subject year levelYear Level 4 - UG/Hons/1st Yr PG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Marketing - creating and keeping customers in an e-commerce world | Prescribed | Zikmoud, WG and D'Amico, M 2001 | 7TH EDN, SOUTH-WESTERN COLLEGE PUBLISHING |
Readings | Understanding the Australian legal system | Prescribed | Carvan, J 2001 | 6TH EDN, THOMSON REUTERS (PROFESSIONAL) AUSTRALIA |
Subject options
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Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGeorge Alexander
Class requirements
LectureWeek: 10 - 22
Three 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
Assignment - marketing case-study (approx 500 words) | In order to pass this unit, students must obtain an overall pass grade and pass the examination. | 10 |
Business Plan, Presentation (approx 2000 words) and related activities | 50 | |
one 2-hour examination | 40 |