APPLIED MANAGEMENT FOR ENGINEERS
ELE4EMT
2014
Credit points: 15
Subject outline
The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.
Faculty: Faculty of Science, Tech & Engineering
Credit points: 15
Subject Co-ordinator: George Alexander
Available to Study Abroad Students: Yes
Subject year level: Year Level 4 - UG/Hons/1st Yr PG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing - creating and keeping customers in an e-commerce world | Prescribed | Zikmoud, WG and D'Amico, M 2001 | 7TH EDN, SOUTH-WESTERN COLLEGE PUBLISHING |
| Readings | Understanding the Australian legal system | Prescribed | Carvan, J 2001 | 6TH EDN, THOMSON REUTERS (PROFESSIONAL) AUSTRALIA |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: George Alexander
Class requirements
LectureWeek: 10 - 22
Three 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Assignment - marketing case-study (approx 500 words) | In order to pass this unit, students must obtain an overall pass grade and pass the examination. | 10 |
| Business Plan, Presentation (approx 2000 words) and related activities | 50 | |
| one 2-hour examination | 40 |