MARKETING ECONOMICS

ECO3MKE

2014

Credit points: 15

Subject outline

In this subject, students learn tools from recent developments in economics for marketing. Topics covered include strategic pricing and product differentiation, economics of advertising, innovation, diffusion and product life-cycles, hedonics and marketing under imperfect information. Analytical and problem solving skills are developed.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Heidi Ryoo

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: ECOIDSM or BUS1BUE or ECO1IMI or ECO1PPA

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Managerial economics	Prescribed	Fisher, T. Prentice, D. and Waschik, R.	2ND. ROUTLEDGE

Bendigo, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Ruth Williams

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
0ne one hour mid semester exam		20
One two hour final exam		70
Tutorial assessment		10

Melbourne, 2014, Semester 2, Day