MANAGEMENT AND MARKETING FOR SUSTAINABLE VALUE CREATION

BUS5MMS

2014

Credit points: 15

Subject outline

This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Vanessa Ratten

Available to Study Abroad Students: Yes

Subject year level: Year Level 5 - Masters

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Melbourne, 2014, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Vanessa Ratten

Class requirements

SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)		40
One x 2,500-3000 word individual environmental analysis essay (Management component)		40
One x 20 minute group case study presentation	(3-4 students per group) total for whole group 1500 words	20

Melbourne, 2014, Semester 2, Day