MARKETING
BUO5MKG
Not currently offered
Credit points: 15
Subject outline
This subject provides an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the communicative competence and critical professionalism skills of participants, with a view to building a foundation for future self directed learning and professional development in marketing practice.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Gillian Sullivan Mort
Available to Study Abroad Students: No
Subject year level: Year Level 5 - Masters
Exchange Students: No
Subject particulars
Subject rules
Prerequisites: Students must be enrolled in LMMBAO to do this subject.
Co-requisites: N/A
Incompatible subjects: BUA5MKG
Equivalent subjects: N/A
Special conditions: Students must be enrolled in LMMBAO to do this subject.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing | Prescribed | Kotler, P., Burton, S Armstrong, G., Brown, L and Deans, K. 2008, | 8TH EDN, PEARSON EDUCATION |