Not currently offered
Credit points: 15
This subject provides an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the communicative competence and critical professionalism skills of participants, with a view to building a foundation for future self directed learning and professional development in marketing practice.
FacultyFaculty of Business, Economics and Law
Subject Co-ordinatorGillian Sullivan Mort
Available to Study Abroad StudentsNo
Subject year levelYear Level 5 - Masters
Prerequisites Students must be enrolled in LMMBAO to do this subject.
Incompatible subjects BUA5MKG
Special conditions Students must be enrolled in LMMBAO to do this subject.
|Resource Type||Title||Resource Requirement||Author and Year||Publisher|
|Readings||Marketing||Prescribed||Kotler, P., Burton, S Armstrong, G., Brown, L and Deans, K. 2008,||8TH EDN, PEARSON EDUCATION|
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