BUSINESS IMPROVEMENT METHODOLOGY
BUA5BIM
Not currently offered
Credit points: 15
Subject outline
Firm profitability and even survival is at risk as never before in today's world of globalised markets. Every firm's customers are regularly presented with alternative ways of spending their money as the firm's rivals strive to capture their business, and every firm's customers must be presented with reasons to stay customers of that firm. This requires innovation: new business processes, to deliver higher value or secure lower costs, new products, to capture new customers and to secure the continued loyalty of existing ones, and new qualities of established products, to restore the margins eroded by rising costs and increased competitive pressure. This subject examines and instructs students in methods to make business both more innovative and effective.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Bret Slade
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: The Department of Management has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Entrepreneurial courage, audacity, and genius | Prescribed | Pech, R. (2009) | PEARSON EDUCATION, SYDNEY. |
| Readings | Making Waves: Innovation in Business | Recommended | Pech, R.J. | PEARSON EDUCATION. AUCKLAND, 2002 |