Not currently offered

Credit points: 15

Subject outline

This subject explores the vital business processes that result in the generation of income for an organisation through the delivery of goods and services to customers. The subject examines the concept of delivering to the customer the right goods, at the right price, at the right time, using the right promotion. On completion of the subject a student will be able to understand the basic marketing concepts and also develop a strategic marketing plan for an organisation. More specifically, a student will be able to understand the relationship between corporate and marketing strategy, demonstrate the need for an effective strategic plan and appreciate the key role played by market segmentation and positioning strategies.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorBret Slade

Available to Study Abroad StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Admission into HZBAHA or LMBACB or LMBAC or LMBAH or LPGEI or SZBAEE or SZBAEE01 or SZBATE or LGBAB or LGBA or LCBA or SZBATE01 or SZITBA or LCBAB or enrolled in a postgraduate course


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions The Department of Marketing, Tourism ad Hospitality has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.

Learning resources


Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketingPrescribedKotler, P., Burton, S.Armstrong, G., Brown, L. and Deans, K.8TH EDITION, PEARSON EDUCATION, 2008

Subject options

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