MKT3SMK
STRATEGIC MARKETING
MKT3SMK
2020
Credit points: 15
Subject outline
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorPhilip Trebilcock
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectYes
Subject particulars
Subject rules
Prerequisites Student must have completed 180 credit points of study prior to undertaking this subjectMKT1MDP
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Strategic Marketing: Decision Making and Planning
Resource TypeBook
Resource RequirementPrescribed
AuthorReed, P.
Year2014
Edition/Volume4th EDN
PublisherCengage
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Mildura, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Shepparton, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Vietnam (Hanoi University), 2020, Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Sydney, 2020, Study period 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Sydney, 2020, Study period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
SeminarWeek: 31 - 42
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
| Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
| In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |