vpa3gpa graphic design profesnl prac a
GRAPHIC DESIGN PROFESSIONAL PRACTICE A
VPA3GPA
2014
Credit points: 15
Subject outline
In this subject we examine professional practice in the advertising industry. Students conduct market research, examine research data, and make proposals for change through the development of a marketing strategy for a consumer product. Students prepare packaging, product re-branding, develop promotional material, corporate style and track responses to their proposed strategy through `mock board-room' presentations and external research. Assessment is based upon presentation of the material in digital `power-point' style to the class (market group) and hard-copy `folio' presentation of advertising/packaging material. Lectures include video presentations of case studies, discussions of copyright issues; sexual politics in marketing and branding, social demographic tracking and human psychological responses to marketing stimuli.
FacultyFaculty of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorGeoff Hocking
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Subject options
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Bendigo, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGeoff Hocking
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 20 - 20
One 1.0 hours tutorial other recurrence on weekdays during the day from week 20 to week 20 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Hard-copy documentation (2000 word equivalent) | Branding statement;Product identity; Research data;Response to questionaire; Market share in graph form;Marketing strategy; Revised identity;Revised product/package; Advertisements; Marketing tools. | 50 |
| Product stationery program (800 word equivalent) | 20 | |
| Real-time presentation (1200 word equivalent) | 30 |
Mildura, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKristian Haggblom
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 20 - 20
One 1.0 hours tutorial other recurrence on weekdays during the day from week 20 to week 20 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Hard-copy documentation (2000 word equivalent) | Branding statement;Product identity; Research data;Response to questionaire; Market share in graph form;Marketing strategy; Revised identity;Revised product/package; Advertisements; Marketing tools. | 50 |
| Product stationery program (800 word equivalent) | 20 | |
| Real-time presentation (1200 word equivalent) | 30 |