ths3tcb tourism psych
TOURISM PSYCHOLOGY AND CONSUMER BEHAVIOUR
THS3TCB
2014
Credit points: 15
Subject outline
This subject examines the ways in which consumers think, feel and behave. Each stage of the consumption experience is explored and includes areas ranging from the role of motivation, learning and personality to the influence of culture and groups. Tourism and Leisure Psychology and Consumer Behaviour aims to emphasise how knowledge of consumer psychology can be used by tourism and leisure entrepreneurs, marketers and mangers to better target their customers and satisfy their needs. Students studying this subject are provided with the opportunity to apply the content to real life encounters and case studies.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorElspeth Frew
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites MKT1MDP or BUS1BUF or MGT1FOM
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Consumer behaviour: buying, having. being | Prescribed | Solomon, M., Russell-Bennett, R., and Previte, J | 2ND EDN., NSW, PEARSON |
Subject options
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Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
interactive tutorial learning | 30 | |
one 2,500-word report | 30 | |
one 2-hour examination | 40 |
Other Site, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
interactive tutorial learning | 30 | |
one 2,500-word report | 30 | |
one 2-hour examination | 40 |