STRATEGIC COMMUNICATION AGENCY B

STC3SAB

2014

Credit points: 15

Subject outline

This extension of the first semester STC3SAA provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University which will be established in 2014. Based on overseas models, the students will be given an introduction to real work pressures by undertaking projects for external clients. Students will be able to apply, in practical terms, the skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internahip Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.

Faculty: Faculty of Humanities & Social Sciences

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: Enrolment in ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: Core subject at third-year level for ABSC and ABSCB

Bendigo, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Mark Civitella

Class requirements

Lecture/SeminarWeek: 31 - 43
One 4.0 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment element	Comments	%
Implement and evaluate communications plan (2000 words equivalent)		50
Presenting verbal and visual presentation to clients in teams.		25
Providing Written Client brief on client interest(1500 words)		25

Melbourne, 2014, Semester 2, Day