mkt3mst int marketing study tour
INTERNATIONAL MARKETING STUDY TOUR
MKT3MST
2014
Credit points: 15
Subject outline
The subject uses China as an overseas destination and an example of a developing market while considering market entry and marketing strategies appropriate for China. During the study tour, the students will visit government and private organisations, as well as visits to joint-venture companies operating in China. Students will have the opportunity to meet senior executives within international markets who will provide valuable insights into conducting international business and formulating marketing strategies Generic skills will be developed that will allow students to be able to better operate in an international business environment. The course will be taught out of normal teaching weeks with a pre-departure session on Bundoora campus followed by a visit to the country itself, as well as a follow-up debriefing on return
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorClare D'Souza
Available to Study Abroad StudentsNo
Subject year levelYear Level 3 - UG
Exchange StudentsNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | China uncovered: what you need to know to do business in China | Prescribed | Story, J. | PEARSON EDUCATION, 2010 |
Subject options
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Melbourne, 2014, Week 45-51, Day
Overview
Online enrolmentNo
Maximum enrolment size30
Enrolment information constrained by available industry placements Selection based on academic merit
Subject Instance Co-ordinatorClare D'Souza
Class requirements
LectureWeek: 45 - 51
One 4.0 hours lecture per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.
WorkShopWeek: 45 - 51
One 3.0 hours workshop per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 4,000-word international marketing plan | 90 | |
| one 800-word reflective journal | 10 |