mkt2mpr marketing communications
MARKETING COMMUNICATIONS AND PUBLIC RELATIONS
MKT2MPR
2014
Credit points: 15
Subject outline
An understanding of the role of integrated marketing communications in the total marketing mix is provided, with the particular roles of advertising, public relations, personal selling, sales promotion, direct marketing and internet marketing being explored and evaluated. Emphasis is placed on the practical skills of writing and marketing communications plans, as well as understanding the key strategic issues involved in their development.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorRoman Peretiatko
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Advertising and promotion | Prescribed | Belch, G. and Belch, M. | 9TH EDN. MC GRAW-HILL, 2012 |
Subject options
Select to view your study options…
Bendigo, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 10 | |
| one 2,500-word assignment | 20 | |
| one 2-hour final examination | 70 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester test | 10 | |
| one 4,000-word group project | approximately 1,000 words per student | 20 |
| one 2-hour final examination | 70 |
Sydney, 2014, ACN Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
LectureWeek: 11 - 22
One 2.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
TutorialWeek: 12 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 12 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester test | 10 | |
| one 4,000-word group project | approximately 1,000 words per student | 20 |
| one 2-hour final examination | 70 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester test | 10 | |
| one 4,000-word group project | approximately 1,000 words per student | 20 |
| one 2-hour final examination | 70 |
Vietnam, 2014, Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester test | 10 | |
| one 4,000-word group project | approximately 1,000 words per student | 20 |
| one 2-hour final examination | 70 |