mkt2cbe consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBE
2014
Credit points: 15
Subject outline
This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. The contribution of psychological and social knowledge relevant to both consumer and organisational marketing is evaluated, with an emphasis on practical skills of analysis and the writing of effective positioning statements.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorStephen Singaraju
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects MKT3CBC
Equivalent subjectsN/A
Special conditionsN/A
Subject options
Select to view your study options…
Bendigo, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2,000 word group assignment | 30 | |
| one 3-hour final examination | 70 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Shepparton, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Sydney, 2014, ACN Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorWenbin Guo
Class requirements
LectureWeek: 11 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Sydney, 2014, ACN Summer Semester, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorWenbin Guo
Class requirements
LectureWeek: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorWenbin Guo
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |
Vietnam, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorWenbin Guo
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | |
| one 2,000-2,500-word group essay | teams of two students | 35 |
| one 2-hour final examination | 50 |