mkt1mdp mkt defined planned
MARKETING: DEFINED, PLANNED AND DELIVERED
MKT1MDP
2014
Credit points: 15
Subject outline
Marketing: Defined, Planned and Delivered is an introductory unit to marketing principles and practice as applied to mainly fast moving consumer goods. The subject is designed to give you a broad understanding of the formal discipline of marketing and of the key marketing activities in business. Topics cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix as well as and the implementation and control of marketing programs. As a pre-requisite to further study in marketing, it is intended to provide a sound foundation upon which more advanced skills and applications can be built.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorOuti Niininen
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjects THS1LTM, MKT1FMK, MKT2MPP
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Principles, Asia Pacific Edition | Prescribed | Pride, William M., et al. 2012 ISBN 978-0170190862 | 1ST ASIA PACIFIC EDN, CENGAGE LEARNING, SOUTH MELBOURNE. |
Subject options
Select to view your study options…
Albury-Wodonga, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
TutorialWeek: 11 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Bendigo, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
China, 2014, Week 08-23, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 08 - 23
One 2.0 hours lecture other recurrence on weekdays during the day from week 08 to week 23 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
China, 2014, Week 28-31, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Block ModeWeek: 28 - 31
One 1.0 hours block mode other recurrence on weekdays during the day from week 28 to week 31 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
China, 2014, Week 37-52, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 37 - 52
One 2.0 hours lecture other recurrence on weekdays during the day from week 37 to week 52 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorOuti Niininen
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorOuti Niininen
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Mildura, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorOuti Niininen
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Shepparton, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
LectureWeek: 11 - 22
One 1.0 hours lecture per week on weekdays at night from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Sydney, 2014, ACN Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 11 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Sydney, 2014, ACN Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 28 - 39
One 3.0 hours lecture other recurrence on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Sydney, 2014, ACN Summer Semester, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |
Vietnam, 2014, Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 60 | |
| one group assignment | equivalent to 1,000-words per student | 10 |
| one individual assignment/test | equivalent to a 1,000-word assignment | 15 |
| one team oral presentation | equivalent to 5 minutes per student | 10 |
| one tutorial work book; equivalent to 500 words | 5 |