mkt5mma marketing management

MARKETING MANAGEMENT

MKT5MMA

2020

Credit points: 15

Subject outline

In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the design and implementation of the marketing plan, including decisions relating to the marketing mix.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Available as ElectiveYes

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Marketing Management

Resource TypeBook

Resource RequirementPrescribed

AuthorKotler, P. and Keller, K.L

Year2016

Edition/Volume15th Ed

PublisherPearson

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Integrate and apply marketing theory and skills to practical situations in marketing management by carrying out effective and accurate evidence based research.

02. Identify and critically analyse information relevant to a marketing management problem or issue and make recommendations to effectively address the problem or issue.

03. Critically formulate a considered position, employing a range of frameworks, which addresses societal, economic, political, cultural or global concerns.

04. Communicate effectively through oral tasks appropriate to varied contexts and audiences

Subject options

Select to view your study options…

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words) A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word) Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student). Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

City Campus, 2020, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words) A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word) Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student). Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words) A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word) Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student). Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

City Campus, 2020, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words) A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word) Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student). Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

Sydney, 2020, Study period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words) A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word) Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student). Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

Sydney, 2020, Study period 3, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 46 - 0
One 3.00 hours seminar per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words) A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word) Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student). Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4