MARKETING MANAGEMENT

MKT5MMA

2020

Credit points: 15

Subject outline

In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the design and implementation of the marketing plan, including decisions relating to the marketing mix.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Clare D'Souza

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Exchange Students: No

Available as Elective: Yes

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Marketing Management

Resource Type: Book

Resource Requirement: Prescribed

Author: Kotler, P. and Keller, K.L

Year: 2016

Edition/Volume: 15th Ed

Publisher: Pearson

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Integrate and apply marketing theory and skills to practical situations in marketing management by carrying out effective and accurate evidence based research.

02. Identify and critically analyse information relevant to a marketing management problem or issue and make recommendations to effectively address the problem or issue.

03. Critically formulate a considered position, employing a range of frameworks, which addresses societal, economic, political, cultural or global concerns.

04. Communicate effectively through oral tasks appropriate to varied contexts and audiences

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

City Campus, 2020, Semester 1, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

City Campus, 2020, Semester 2, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

Sydney, 2020, Study period 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 3.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4

Sydney, 2020, Study period 3, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

SeminarWeek: 46 - 0
One 3.00 hours seminar per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO4