STRATEGIC MARKETING
MKT3SMK
2020
Credit points: 15
Subject outline
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Phil Trebilcock
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: Yes
Subject particulars
Subject rules
Prerequisites: Student must have completed 180 credit points of study prior to undertaking this subjectMKT1MDP
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Strategic Marketing: Decision Making and Planning
Resource Type: Book
Resource Requirement: Prescribed
Author: Reed, P.
Year: 2014
Edition/Volume: 4th EDN
Publisher: Cengage
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Mildura, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Shepparton, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Vietnam (Hanoi University), 2020, Semester 2, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Sydney, 2020, Study period 1, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Sydney, 2020, Study period 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Phil Trebilcock
Class requirements
SeminarWeek: 31 - 42
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 3-hour final examination (equiv. 1,500 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Strategic Marketing Report (individual report, 2,000 words ) | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
In-class assessment (equiv. 1000 words)Students will complete in-class case study questions and receive feedback on the LMS via online answers. | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |