mkt3mst international marketing study tour
INTERNATIONAL MARKETING STUDY TOUR
MKT3MST
Not currently offered
Credit points: 15
Subject outline
The subject uses China as an overseas destination and an example of a developing market while considering market entry and marketing strategies appropriate for China. During the study tour, the students will visit government and private organisations, as well as visits to joint-venture companies operating in China. Students will have the opportunity to meet senior executives within international markets who will provide valuable insights into conducting international business and formulating marketing strategies Generic skills will be developed that will allow students to be able to better operate in an international business environment. The course will be taught out of normal teaching weeks with a pre-departure session on Bundoora campus followed by a visit to the country itself, as well as a follow-up debriefing on return
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorClare D'Souza
Available to Study Abroad/Exchange StudentsNo
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesMKT1MDP
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
China uncovered: what you need to know to do business in China
Resource TypeBook
Resource RequirementPrescribed
AuthorStory, J.
Year2010
Edition/VolumeN/A
PublisherPEARSON EDUCATION
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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