INTERNATIONAL MARKETING
MKT3IMX
2020
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the 4 Ps applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Malliga Marimuthu
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites: N/A
Incompatible subjects: MKT3IMK
Equivalent subjects: MKT3IMK
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Global Marketing
Resource Type: Book
Resource Requirement: Prescribed
Author: Warren J. Keegan and Mark C. Green
Year: N/A
Edition/Volume: Ninth Edition
Publisher: Pearson
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
International Marketing Learner Resource
Resource Type: Other resource
Resource Requirement: Prescribed
Author: Didasko Digital
Year: 2019
Edition/Volume: N/A
Publisher: Didasko Group
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
International Marketing
Resource Type: Book
Resource Requirement: Recommended
Author: Cateora, P.R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J.
Year: 2012
Edition/Volume: 2nd Edition
Publisher: McGraw Hill
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
International Marketing
Resource Type: Book
Resource Requirement: Recommended
Author: Masaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen
Year: 2013
Edition/Volume: 4th Asia-Pacific edition
Publisher: Wiley
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 24
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 24 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |