mkt3imx international marketing
INTERNATIONAL MARKETING
MKT3IMX
2020
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the 4 Ps applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjectsMKT3IMK
Equivalent subjectsMKT3IMK
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
International Marketing
Resource TypeBook
Resource RequirementRecommended
AuthorCateora, P.R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J.
Year2012
Edition/Volume2nd Edition
PublisherMcGraw Hill
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
International Marketing
Resource TypeBook
Resource RequirementRecommended
AuthorMasaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen
Year2013
Edition/Volume4th Asia-Pacific edition
PublisherWiley
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Global Marketing
Resource TypeBook
Resource RequirementPrescribed
AuthorWarren J. Keegan and Mark C. Green
YearN/A
Edition/VolumeNinth Edition
PublisherPearson
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
International Marketing Learner Resource
Resource TypeOther resource
Resource RequirementPrescribed
AuthorDidasko Digital
Year2019
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 24
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 24 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS. | N/A | N/A | No | 50 | SILO1, SILO2 |
Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively | N/A | N/A | No | 20 | SILO1, SILO2 |
Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes. | N/A | N/A | No | 10 | SILO2, SILO3, SILO4 |