mkt3imk international marketing
INTERNATIONAL MARKETING
MKT3IMK
2020
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the marketing mix applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations. Digital content is featured in the discussion of global marketing information systems ( the roles of IT, MIS, and big data in a global company's decision-making processes); market research (digital sources of market information); supply chain discussion (enriched information supply chain and digital information flows; blockchain); and digital media (promotion ).
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites MKT1MDP or MGT1IB or enrolment in LBIB or LBIBSY
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
International Marketing
Resource TypeBook
Resource RequirementRecommended
AuthorCateora, P. R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J.
Year2012
Edition/Volume2nd Edition
PublisherMcGraw Hill
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Global Marketing
Resource TypeBook
Resource RequirementPrescribed
AuthorWarren J. Keegan and Mark C. Green
YearN/A
Edition/VolumeNinth Edition
PublisherPearson
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
International Marketing
Resource TypeBook
Resource RequirementRecommended
AuthorMasaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen
Year2013
Edition/Volume4th Asia-Pacific edition
PublisherWiley
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Mildura, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Shepparton, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Vietnam (Hanoi University), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Sydney, 2020, Study period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 31 - 42
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Sydney, 2020, Study period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 46 - 0
One 2.00 hours workshop per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
| 2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |