INTERNATIONAL MARKETING
MKT3IMK
2020
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the marketing mix applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations. Digital content is featured in the discussion of global marketing information systems ( the roles of IT, MIS, and big data in a global company's decision-making processes); market research (digital sources of market information); supply chain discussion (enriched information supply chain and digital information flows; blockchain); and digital media (promotion ).
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Marthin Nanere
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: MKT1MDP or MGT1IB or enrolment in LBIB or LBIBSY
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
International Marketing
Resource Type: Book
Resource Requirement: Recommended
Author: Cateora, P. R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J.
Year: 2012
Edition/Volume: 2nd Edition
Publisher: McGraw Hill
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Global Marketing
Resource Type: Book
Resource Requirement: Prescribed
Author: Warren J. Keegan and Mark C. Green
Year: N/A
Edition/Volume: Ninth Edition
Publisher: Pearson
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
International Marketing
Resource Type: Book
Resource Requirement: Recommended
Author: Masaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen
Year: 2013
Edition/Volume: 4th Asia-Pacific edition
Publisher: Wiley
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Mildura, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Shepparton, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Vietnam (Hanoi University), 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Sydney, 2020, Study period 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 31 - 42
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |
Sydney, 2020, Study period 3, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
WorkShopWeek: 46 - 0
One 2.00 hours workshop per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
In class multiple choice quizzes (1000 words equivalent) | N/A | N/A | No | 20 | SILO1, SILO2 |
2- hour final examination (2000 words equivalent) | N/A | N/A | No | 50 | SILO1, SILO2 |
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO3, SILO4 |