MARKET, AUDIENCE & SOCIAL RESEARCH
MKT2MRX
2020
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Malliga Marimuthu
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 2 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites: MKT1MDX
Incompatible subjects: MKT2MRE OR MKT3MRE
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Marketing Research Learner Resource
Resource Type: Book
Resource Requirement: Prescribed
Author: Didasko Digital
Year: 2019
Edition/Volume: N/A
Publisher: Didasko Group
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
SPSS Analysis Without Anguish: Version 20 for Windows
Resource Type: Book
Resource Requirement: Recommended
Author: Coakes, S.J and Steed, L.G
Year: 2013
Edition/Volume: N/A
Publisher: JOHN WILEY AND SONS, AUSTRALIA
ISBN: 978-1-118-33776-9
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Marketing Research
Resource Type: Book
Resource Requirement: Recommended
Author: Alan Wilson
Year: 2018
Edition/Volume: Latest edition
Publisher: Palgrave Macmillan
ISBN: 9781352001112
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Marketing Research
Resource Type: Book
Resource Requirement: Recommended
Author: Burns, A.C and Bush, R.F
Year: 2017
Edition/Volume: Latest edition
Publisher: Prentice-Hall, Upper Saddle Rvr
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Questionnaire Design and Administration
Resource Type: Book
Resource Requirement: Recommended
Author: Frazer, L., and Lawley, M.
Year: 2000
Edition/Volume: N/A
Publisher: JOHN WILEY AND SONS
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 8, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |