mkt2mrx market, audience

MARKET, AUDIENCE & SOCIAL RESEARCH

MKT2MRX

2020

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesMKT1MDX

Incompatible subjectsMKT2MRE OR MKT3MRE

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Marketing Research Learner Resource

Resource TypeBook

Resource RequirementPrescribed

AuthorDidasko Digital

Year2019

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

SPSS Analysis Without Anguish: Version 20 for Windows

Resource TypeBook

Resource RequirementRecommended

AuthorCoakes, S.J and Steed, L.G

Year2013

Edition/VolumeN/A

PublisherJOHN WILEY AND SONS, AUSTRALIA

ISBN978-1-118-33776-9

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research

Resource TypeBook

Resource RequirementRecommended

AuthorAlan Wilson

Year2018

Edition/VolumeLatest edition

PublisherPalgrave Macmillan

ISBN9781352001112

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research

Resource TypeBook

Resource RequirementRecommended

AuthorBurns, A.C and Bush, R.F

Year2017

Edition/VolumeLatest edition

PublisherPrentice-Hall, Upper Saddle Rvr

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Questionnaire Design and Administration

Resource TypeBook

Resource RequirementRecommended

AuthorFrazer, L., and Lawley, M.

Year2000

Edition/VolumeN/A

PublisherJOHN WILEY AND SONS

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business
02. Design a research proposal for a business organisation or a research project
03. Design a questionnaire for a business organisation or research project.
04. Prepare research findings and recommendations for a business organisation in a report format.
05. Manipulate and analyse marketing data using statistical analysis programs.

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/AN/AN/ANo50SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AN/AN/ANo20SILO4, SILO5

Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)

N/AN/AN/ANo10SILO1, SILO2, SILO3

Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)

N/AN/AN/ANo20SILO1, SILO4, SILO5

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/AN/AN/ANo50SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AN/AN/ANo20SILO4, SILO5

Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)

N/AN/AN/ANo10SILO1, SILO2, SILO3

Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)

N/AN/AN/ANo20SILO1, SILO4, SILO5

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/AN/AN/ANo50SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AN/AN/ANo20SILO4, SILO5

Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)

N/AN/AN/ANo10SILO1, SILO2, SILO3

Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)

N/AN/AN/ANo20SILO1, SILO4, SILO5

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/AN/AN/ANo50SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AN/AN/ANo20SILO4, SILO5

Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)

N/AN/AN/ANo10SILO1, SILO2, SILO3

Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)

N/AN/AN/ANo20SILO1, SILO4, SILO5

Online (Didasko), 2020, Study block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle%ILO*

Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/AN/AN/ANo50SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AN/AN/ANo20SILO4, SILO5

Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)

N/AN/AN/ANo10SILO1, SILO2, SILO3

Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)

N/AN/AN/ANo20SILO1, SILO4, SILO5