mkt2mrx market, audience
MARKET, AUDIENCE & SOCIAL RESEARCH
MKT2MRX
2020
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesMKT1MDX
Incompatible subjectsMKT2MRE OR MKT3MRE
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing Research Learner Resource
Resource TypeBook
Resource RequirementPrescribed
AuthorDidasko Digital
Year2019
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
SPSS Analysis Without Anguish: Version 20 for Windows
Resource TypeBook
Resource RequirementRecommended
AuthorCoakes, S.J and Steed, L.G
Year2013
Edition/VolumeN/A
PublisherJOHN WILEY AND SONS, AUSTRALIA
ISBN978-1-118-33776-9
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research
Resource TypeBook
Resource RequirementRecommended
AuthorAlan Wilson
Year2018
Edition/VolumeLatest edition
PublisherPalgrave Macmillan
ISBN9781352001112
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research
Resource TypeBook
Resource RequirementRecommended
AuthorBurns, A.C and Bush, R.F
Year2017
Edition/VolumeLatest edition
PublisherPrentice-Hall, Upper Saddle Rvr
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Questionnaire Design and Administration
Resource TypeBook
Resource RequirementRecommended
AuthorFrazer, L., and Lawley, M.
Year2000
Edition/VolumeN/A
PublisherJOHN WILEY AND SONS
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2020, Study block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | N/A | N/A | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | N/A | N/A | No | 20 | SILO4, SILO5 |
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent) | N/A | N/A | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total) | N/A | N/A | No | 20 | SILO1, SILO4, SILO5 |