mkt2cbx consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBX
2020
Credit points: 15
Subject outline
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjectsMKT2CBE
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Consumer Behaviour Learner Resource
Resource TypeBook
Resource RequirementPrescribed
AuthorDidasko Digital
Year2019
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
CB8
Resource TypeBook
Resource RequirementRecommended
AuthorBabin and Harris
YearN/A
Edition/VolumeLatest Edition
PublisherCengage Learning
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |