CONSUMER BEHAVIOUR
MKT2CBX
2020
Credit points: 15
Subject outline
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Malliga Marimuthu
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 2 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites: N/A
Incompatible subjects: MKT2CBE
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Consumer Behaviour Learner Resource
Resource Type: Book
Resource Requirement: Prescribed
Author: Didasko Digital
Year: 2019
Edition/Volume: N/A
Publisher: Didasko Group
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
CB8
Resource Type: Book
Resource Requirement: Recommended
Author: Babin and Harris
Year: N/A
Edition/Volume: Latest Edition
Publisher: Cengage Learning
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 5, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | N/A | N/A | No | 20 | SILO1, SILO4 |
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words) | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student) | N/A | N/A | No | 10 | SILO1, SILO5 |