CONSUMER BEHAVIOUR
MKT2CBE
2020
Credit points: 15
Subject outline
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Ninh Nguyen
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 2 - UG
Available as Elective: Yes
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
CB8
Resource Type: Book
Resource Requirement: Prescribed
Author: Babin &Harris
Year: N/A
Edition/Volume: 8th Edition
Publisher: Cengage Learning
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Vietnam (Hanoi University), 2020, Semester 1, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Mildura, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Shepparton, 2020, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Melbourne (Bundoora), 2020, LTU Term 6, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 45 - 50
Two 2.00 hours workshop per week on weekdays during the day from week 45 to week 50 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Sydney, 2020, Study period 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 31 - 42
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Sydney, 2020, Study period 3, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 46 - 0
One 2.00 hours workshop per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Singapore (SIM), 2020, Week 05-16, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Ninh Nguyen
Class requirements
WorkShopWeek: 5 - 16
One 2.00 hours workshop per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |