mkt2adv advertising and sales promotion

ADVERTISING AND SALES PROMOTION

MKT2ADV

Not currently offered

Credit points: 15

Subject outline

Students are exposed to the role of advertising in a free economy, and how it impacts the media of mass communications. Students learn about advertising appeals, product and market research, selection of media, testing of advertising effectiveness and the advertising profession. In this subject, students will focus on advanced concepts and practices in advertising and sales promotion consistent which will provide skills essential to graduates in their future professional career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Advertising principles and practice

Resource TypeBook

Resource RequirementPrescribed

AuthorWells, Et al.

Year2011

Edition/Volume2ND ASI PACIFIC ED

PublisherCENGAGE LEARNING, SOUTH MELBOURNE

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. By the end of this unit students should understand the various forms of promotion and their advantages and disadvantages

02. By the end of the unit students should be able to select appropriate media in implementing a sales promotion campaign

03. By the end of this unit students should be able to present a sales promotion campaign in a professional manner

04. At the end of the unit students should have an understanding of the creative issues that need to be considered in an advertising campaign

05. At the end of the unit students should have developed an understanding of the process of developing an advertising campaign, and apply them in particular in a short term sales promotion action

Subject options

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Subject not currently offered - Subject options not available.