SPORTS ECONOMICS

ECO3EOS

Not currently offered

Credit points: 15

Subject outline

The aim of this subject is to identify the constraints and opportunities that will affect the ability of sports to survive in an increasingly competitive, global marketplace. Particular emphasis will be placed on examinations of both North American and European professional sports, as well as indigenous games, such as Australian Rules football. Topics covered will include: labour markets in various sports, including the effectiveness of regulations such as player drafts and salary caps, the ways in which sports have coped with recent substantial increases in revenue and costs; the identification of the market for particular sports and the extent of competition within those markets; and the extent to which the commercialisation of sport is inconsistent with the traditions and cultures of individual sports.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Liam Lenten

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Available as Elective: No

Learning Activities: Lecture case studies and other exercises, tutorial questions and discussions, use of short videos and other media material

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: ECO1DSM OR ECO1IMI OR BUS1BUE

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

The economics of sports

Resource Type: Book

Resource Requirement: Prescribed

Author: Leeds, M. and von Allmen, P.

Year: 2011

Edition/Volume: 4th ed

Publisher: PEARSON EDUCATION , BOSTON

ISBN: 978-0138009298

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Sports Economics

Resource Type: Book

Resource Requirement: Prescribed

Author: Fort, R.D.

Year: 2010

Edition/Volume: 3rd. ed

Publisher: PEARSON-PRENTICE HALL, UPPER SADDLE RIVER, N.J.

ISBN: 9780136066026

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Analyse the role played by Governments at various levels in the sports industry, such as regulation and/or funding of sporting teams, events and stadia, as it applies to policy
02. Apply microeconomic concepts to the sports economics industry such as: demand, elasticity, total revenue and marginal revenue to undertake critical analyses of the sports industry
03. Communicate verbally (and do so effectively the curriculum material of the subject as dictated by the ILOs above
04. Comprehend various objectives in sports that are different from simple 'profit-maximisation', and apply one of these objectives (win-maximisation to evaluate how different outcomes are produced
05. Critique some alternative regulatory policies that a league may put into place in order to increase competitive balance between teams, and describing some of the side-effects that they may generate
06. Explain why variation in revenue between teams is a major source of competitive imbalance between teams on the field, and hence tension between teams
07. Interpret diagrams and analyse economic models relating standard economic tools to explain the economic behaviour of sports teams and leagues
Subject not currently offered - Subject options not available.