ths3sce evt proj
EVENT PROJECT
THS3SCE
2019
Credit points: 15
Subject outline
In this capstone subject you will build on the knowledge you have gained from previous studies in your degree. You will gain an understanding of the role and process of developing a strategic plan for staging community events. You will explore the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process. You will apply the previous knowledge you have acquired to develop your strategic plan and will also produce a media release to promote your event. You will have the opportunity of developing an event.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorElspeth Frew
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites THS3EOP and (MKT1MDP or BUS1BUF)
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing). Preference will be given to students who have this subject as core in their degree or major or are studying the Bachelor of Business (Tourism and Hospitality) or the major in Tourism and Hospitality.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Event Management: an Introduction, 2nd edition | Prescribed | Bladen, C., Kennell, J., Abson, E., and Wilde, N. (2018) | Routledge |
Graduate capabilities & intended learning outcomes
01. Apply knowledge and skills to design and deliver event services and experiences.
- Activities:
- Strategic Plan, Media Release
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Integrate a broad and coherent elementary, theoretical and operational knowledge of events as an interdisciplinary field of research and practice.
- Activities:
- Strategic Plan, Seminar and Online Activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
03. Work together with key stakeholders to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts.
- Activities:
- Strategic Plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
04. Apply cognitive skills to collect, analyse and synthesise information to develop solutions and evaluate outcomes for routine events problems
- Activities:
- Strategic Plan, Media Release, Seminar and Online Activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
05. Reflect on student's own conduct and the performance of others to improve their own interpersonal skills and independent learning capabilities in routine event settings.
- Activities:
- Seminar and Online Activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
Subject options
Select to view your study options…
Bendigo, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
LectureWeek: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"Approximately 3 hours of online learning and assessment activities per week."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x Media Release (500 words) (Individual) | This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research | 20 | 01, 04 |
| One x Strategic Plan (3,000 words) (Individual) | This assessment will report on the Graduate Capability of Quantitative Literacy & Discipline Specific Knowledge and Skills | 50 | 01, 02, 03, 04 |
| Seminar and On-Line Activities (800 word equivalent) | Students complete on-line exercises and engage in activities in the seminar. Weekly seminar activities (5%), 10 x On-line Quizzes (25%) | 30 | 02, 04, 05 |
Melbourne, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"Approximately 3 hours of online learning and assessment activities per week."
LectureWeek: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x Media Release (500 words) (Individual) | This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research | 20 | 01, 04 |
| One x Strategic Plan (3,000 words) (Individual) | This assessment will report on the Graduate Capability of Quantitative Literacy & Discipline Specific Knowledge and Skills | 50 | 01, 02, 03, 04 |
| Seminar and On-Line Activities (800 word equivalent) | Students complete on-line exercises and engage in activities in the seminar. Weekly seminar activities (5%), 10 x On-line Quizzes (25%) | 30 | 02, 04, 05 |
Singapore (SIM), 2019, Week 28-40, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
SeminarWeek: 28 - 40
One 2.0 hours seminar per week on weekdays during the day from week 28 to week 40 and delivered via face-to-face.
"Approximately 3 hours of online learning and assessment activities per week."
LectureWeek: 28 - 40
One 3.0 hours lecture per week on weekdays during the day from week 28 to week 40 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x Media Release (500 words) (Individual) | This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research | 20 | 01, 04 |
| One x Strategic Plan (3,000 words) (Individual) | This assessment will report on the Graduate Capability of Quantitative Literacy & Discipline Specific Knowledge and Skills | 50 | 01, 02, 03, 04 |
| Seminar and On-Line Activities (800 word equivalent) | Students complete on-line exercises and engage in activities in the seminar. Weekly seminar activities (5%), 10 x On-line Quizzes (25%) | 30 | 02, 04, 05 |