DESTINATION MARKETING AND MANAGEMENT

THS3DMM

2019

Credit points: 15

Subject outline

In this subject you will examine the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. You will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Marketing Organisations (DMOs); and the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning. You will learn about the important link between destination marketing and strategic planning for development.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorNicola McNeil

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Either THS1ITH or THS1THE; and BUS1BUF or BUS1BIB or MKT1MDP

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing and Managing Tourism DestinationsPrescribedAlastair M. Morrison (2013)Routledge

Graduate capabilities & intended learning outcomes

01. Describe the role of Destination Management Organisations (DMOs) as it applies to destination marketing and management.

Activities:
Workshop Participation, and Final Exam
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Analyse the strategic challenges facing destination managers and marketers.

Activities:
Workshop Participation, Final Exam and Destination Competitivenes Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Recognise and evaluate special issues as they apply to destination marketing and management

Activities:
Workshop Participation, Final Exam and Destination Image Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Analyse the Destination Competitiveness and Sustainability Model Framework.

Activities:
Workshop Participation, Final Exam and Destination Competitiveness Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2019, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNicola McNeil

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

WorkShop Week: 32 - 43
One 1.0 hours workshop per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examinationEquivalent to 2000 words50 01, 02, 03, 04
Destination Competitiveness Report (Group)The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words.25 01, 02, 03, 04
Destination Image Report (Individual)The Destination Image Report is an individual assessment task of 800 words.15 01, 03
Completion of Workshop Activities Mark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent).10 01, 02, 03, 04

Singapore (SIM), 2019, Week 28-40, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNicola McNeil

Class requirements

Lecture Week: 28 - 39
One 2.0 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

WorkShop Week: 29 - 39
One 1.0 hours workshop per week on weekdays during the day from week 29 to week 39 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examinationEquivalent to 2000 words50 01, 02, 03, 04
Destination Competitiveness Report (Group)The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words.25 01, 02, 03, 04
Destination Image Report (Individual)The Destination Image Report is an individual assessment task of 800 words.15 01, 03
Completion of Workshop Activities Mark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent).10 01, 02, 03, 04