ths2hme hallmark events
HALLMARK EVENTS
THS2HME
2019
Credit points: 15
Subject outline
This subject investigates and analyses the relationship between events and tourism. Student will learn how and why destinations develop or utilise events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events. Students will explore the issues of using events for the long-term development of destination imaging, events/tourism precincts, events legacy, and events portfolios. Students will also learn about strategic decision-making processes, the development of an events portfolio or program, economic impact statements for events, long-term developments for destination imaging, and the legacy of events/tourism precincts.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorWarwick Frost
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects THS3ECM, THS3SEM
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Distinguish between the different characteristics and roles of Mega and Hallmark Events
- Activities:
- Tutorial Questions
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
02. Analyse, in writing, the complex processes of conceptualising and developing Mega and Hallmark events and the role of stakeholders
- Activities:
- Essay
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Analyse through writing how Mega and Hallmark Events affect destination image, identities and tourism
- Activities:
- Essay
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
04. Examine and analyse a range of issues affecting the impacts and effectiveness of Hallmark Events
- Activities:
- Final Exam
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
05. Research, critically evaluate and communicate effectively
- Activities:
- Tutorial Questions and participation
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
Subject options
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Bendigo, 2019, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorWarwick Frost
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One, Individual, 2000-word essay | 50 | 01, 02, 03, 04, 05 | |
| One, individual, take home final examination (2000 words) | 50 | 01, 02, 03, 04, 05 |
Melbourne, 2019, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorWarwick Frost
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One, Individual, 2000-word essay | 50 | 01, 02, 03, 04, 05 | |
| One, individual, take home final examination (2000 words) | 50 | 01, 02, 03, 04, 05 |
Singapore (SIM), 2019, Week 28-40, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorWarwick Frost
Class requirements
LectureWeek: 28 - 39
One 2.0 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
TutorialWeek: 28 - 39
One 1.0 hours tutorial per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One, Individual, 2000-word essay | 50 | 01, 02, 03, 04, 05 | |
| One, individual, take home final examination (2000 words) | 50 | 01, 02, 03, 04, 05 |