stc5ser strategic comm research
STRATEGIC COMMUNICATION RESEARCH
STC5SER
2019
Credit points: 15
Subject outline
This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing#; OR through subject coordinator's approval.
Co-requisitesN/A
Incompatible subjects STC5RES
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.
Graduate capabilities & intended learning outcomes
01. Apply research theories and principles to practice.
- Activities:
- Conduct group based research/inquiry
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
02. Compose written public relations research materials in a logical, coherent, concise, and appropriate format.
- Activities:
- Undertake a research project
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Speaking(Speaking)
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Synthesize broader lknowledge with the principles of public relations in order to create effective public relations report.
- Activities:
- Write a report and prepare a group presentation on findings
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Writing(Writing)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
Subject options
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City Campus, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop and implement a research project (3400 words equivalent) | 60 | 01, 02 | |
| Present the findings of the research (1600 words equivalent) | 40 | 03 |