STRATEGIC COMMUNICATION RESEARCH
STC5SER
2019
Credit points: 15
Subject outline
This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Kevin Brianton
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing#; OR through subject coordinator's approval.
Co-requisites: N/A
Incompatible subjects: STC5RES
Equivalent subjects: N/A
Special conditions: Approval must be obtained from the Program Coordinator. This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.
Graduate capabilities & intended learning outcomes
01. Apply research theories and principles to practice.
- Activities:
- Conduct group based research/inquiry
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
02. Compose written public relations research materials in a logical, coherent, concise, and appropriate format.
- Activities:
- Undertake a research project
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Speaking(Speaking)
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Synthesize broader lknowledge with the principles of public relations in order to create effective public relations report.
- Activities:
- Write a report and prepare a group presentation on findings
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Writing(Writing)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
City Campus, 2019, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kevin Brianton
Class requirements
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop and implement a research project (3400 words equivalent) | 60 | 01, 02 | |
| Present the findings of the research (1600 words equivalent) | 40 | 03 |