ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION

STC5MSI

2019

Credit points: 15

Subject outline

In an increasingly complex, interconnected and globalised world, Issue and Crisis Management continues to be a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues aiming to maintain reputations and public confidence. Case studies will be examined to understand the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides. Specific attention will be given to recent forms of issue and crisis management such as, social media campaigns, terrorism and cyber-security.

School: School of Humanities & Social Sciences

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad Students: Yes

Subject year level: Year Level 5 - Masters

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT); OR a Master of Cyber Security program (SMCYC, SMCYCO, SMCYL, SMCYLO, SMCYB, SMCYBO); OR Online Open Access (SHE) (SHEOOA); OR approval from the subject coordinator.

Co-requisites: N/A

Incompatible subjects: STC5ISM

Equivalent subjects: N/A

Special conditions: N/A

Graduate capabilities & intended learning outcomes

01. Apply basic public relations theories and principles to practice.

Activities:: Developing issues and crisis planning strategies, techniques and approaches. Developing the organisations plans for effective management of these potential issues.
Related graduate capabilities and elements:: Critical Thinking(Critical Thinking); Creative Problem-solving(Creative Problem-solving)

02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.

Activities:: Contemporary case study analysis of issue management across various industry sectors are used in development of understanding of real-life scenarios and simulations.
Related graduate capabilities and elements:: Critical Thinking(Critical Thinking); Inquiry/ Research(Inquiry/ Research); Creative Problem-solving(Creative Problem-solving); Writing(Writing)

03. Synthesize broader world knowledge with the principles of public relations in order to create effective public relations campaigns.

Activities:: Examination of international issues and how differing cultures and societies approach and manage threats.
Related graduate capabilities and elements:: Critical Thinking(Critical Thinking); Creative Problem-solving(Creative Problem-solving); Writing(Writing); Speaking(Speaking)

City Campus, 2019, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Mark Civitella

Class requirements

SeminarWeek: 31 - 43
Six 6.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via blended.
"6 blocks of 6 hours taught on Fridays and all day Saturday at the city campus. Timetable the same as STC5ISM "

Assessments

Assessment element	%	ILO*
Major Research essay on set topic (equivalent to 2000-words)	40	01, 02, 03
Presentation on issue/ analysis to class managing a response to a Crisis (equivalent to 1500-words).	30	01, 02, 03
Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words).	30	03, 01, 02

Online, 2019, Online StudyPeriod 3, Online