STRATEGIC COMMUNICATION WRITING

STC5IRW

2019

Credit points: 15

Subject outline

This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT); OR course coordinator's approval.

Co-requisitesN/A

Incompatible subjects STC5WRI

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.

Graduate capabilities & intended learning outcomes

01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.

Activities:
Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)

02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.

Activities:
Research a range of media writing styles and develop writing styles appropriately.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)

03. Apply basic public relations theories and principles to practice.

Activities:
Preparation of annual report copy.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)

Subject options

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Start date between: and    Key dates

City Campus, 2019, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 10 - 10
One 7.0 hours seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 10 - 10
One 6.5 hours seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Seminar Week: 12 - 12
One 7.0 hours seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Seminar Week: 12 - 12
One 6.5 hours seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Seminar Week: 17 - 17
One 7.0 hours seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 17 - 17
One 6.5 hours seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Assessments

Assessment elementComments% ILO*
Research and write annual report copy (1,600 words equivalent)30 01, 02, 03
Writing portfolio 1 (1500 words equivalent)30 01, 02
Writing portfolio 2 (2000 words equivalent)40 01, 02