STRATEGIC COMMUNICATION WRITING
STC5IRW
2019
Credit points: 15
Subject outline
This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT); OR course coordinator's approval.
Co-requisitesN/A
Incompatible subjects STC5WRI
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.
Graduate capabilities & intended learning outcomes
01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.
- Activities:
- Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
- Related graduate capabilities and elements:
- Creative Problem-solving (Creative Problem-solving)
- Critical Thinking (Critical Thinking)
- Inquiry/ Research (Inquiry/ Research)
- Writing (Writing)
02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.
- Activities:
- Research a range of media writing styles and develop writing styles appropriately.
- Related graduate capabilities and elements:
- Critical Thinking (Critical Thinking)
- Writing (Writing)
- Inquiry/ Research (Inquiry/ Research)
- Creative Problem-solving (Creative Problem-solving)
03. Apply basic public relations theories and principles to practice.
- Activities:
- Preparation of annual report copy.
- Related graduate capabilities and elements:
- Critical Thinking (Critical Thinking)
- Creative Problem-solving (Creative Problem-solving)
- Inquiry/ Research (Inquiry/ Research)
- Writing (Writing)
Subject options
Select to view your study options…
City Campus, 2019, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
Seminar
Week:
10
-
10
One 7.0 hours seminar per study period
on any day including weekend
during the day
from week 10 to week 10
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm."
Seminar
Week:
10
-
10
One 6.5 hours seminar per study period
on any day including weekend
during the day
from week 10 to week 10
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Seminar
Week:
12
-
12
One 7.0 hours seminar per study period
on any day including weekend
during the day
from week 12 to week 12
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Seminar
Week:
12
-
12
One 6.5 hours seminar per study period
on any day including weekend
during the day
from week 12 to week 12
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Seminar
Week:
17
-
17
One 7.0 hours seminar per study period
on any day including weekend
during the day
from week 17 to week 17
and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
Seminar
Week:
17
-
17
One 6.5 hours seminar per study period
on any day including weekend
during the day
from week 17 to week 17
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Research and write annual report copy (1,600 words equivalent) | 30 | 01, 02, 03 | |
| Writing portfolio 1 (1500 words equivalent) | 30 | 01, 02 | |
| Writing portfolio 2 (2000 words equivalent) | 40 | 01, 02 |