STRATEGIC COMMUNICATION AGENCY C

STC3SAC

2019

Credit points: 15

This subject addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship is about using your creativity to generate new ideas, understand and solve complex problems and thrive in a fast-changing world.

Subject outline

STC3SAC provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students will be given an introduction to real work pressures and opportunities by undertaking projects for clients. Students will be able to apply, in practical terms, the skills and understanding they have developed in a communication degree. It will enable students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Applying ethical practice to working with clients on projects.

Activities:
Treatment of all parties to plans in an appropriate manner.
Related graduate capabilities and elements:
Teamwork (Teamwork)
Critical Thinking (Critical Thinking)
Writing (Writing)
Speaking (Speaking)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)

02. Develop costing plans appropriate to client resources

Activities:
Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

03. Developing and gathering existing reseach to inform client options. research

Activities:
Providing a summary of options based on existing research
Related graduate capabilities and elements:
Speaking (Speaking)
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)

04. Actively marketing the Agency 'consultancy' to current and potential clients

Activities:
Servicing and developing client relationships
Related graduate capabilities and elements:
Speaking (Speaking)
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Teamwork (Teamwork)
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)

05. Write a communications plan and evaluate its effectiveness.

Activities:
Implement and evaluate a communications plan for a client.
Related graduate capabilities and elements:
Writing (Writing)
Critical Thinking (Critical Thinking)

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2019, Summer 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 45
One 3.0 hours seminar per week during the day in week 45 and delivered via face-to-face.

Tutorial Week: 45
One 1.0 hours tutorial per week during the day in week 45 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Up to 120 hours recorded on time management system. (3,000 word equivalence)70 01, 02, 03, 04, 05
Final reflection and evaluation document. (1,000 word equivalence).30 01, 03, 04