STRATEGIC COMMUNICATION AGENCY A
STC3SAA
2019
Credit points: 15
Subject outline
This subject provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real world pressures and experiences by undertaking innovative projects for clients. Students will apply skills and understanding they have developed over the past two years. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Mark Civitella
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Enrolment in ABMC, ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR or be admitted into one of the following HBHS, HBHSB
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Promote a consultancy
- Activities:
- Approach organisations and then market agency to potential clients.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
02. Frame and revise ideas that can be implemented.
- Activities:
- Engage in brainstorming to produce a communication plan in response to a client brief.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
03. Construct a communications plan and evaluate its effectiveness.
- Activities:
- Implement and evaluate a communications plan for a client.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
04. Develop costing plans appropriate to client resources
- Activities:
- Researching and estimating and working within budgetary limitations of clients
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
05. Consider and demonstrate of ethical practice.
- Activities:
- Treatment of all parties to plans in an appropriate manner.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
Bendigo, 2019, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Weekly Meeting - 800 words equivalent | Attendance, briefings, scheduling of work | 20 | 01, 02, 03, 04, 05 |
| Client Liaison - 800 words equivalent | Undertake activities, contribute to effectiveness of Agency, completing time records | 20 | 01, 02, 03, 05 |
| Written Assessment - 2400 words equivalent | Implement projects, market projects | 60 | 01, 02, 03, 04, 05 |
Melbourne, 2019, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Weekly Meeting - 800 words equivalent | Attendance, briefings, scheduling of work | 20 | 01, 02, 03, 04, 05 |
| Client Liaison - 800 words equivalent | Undertake activities, contribute to effectiveness of Agency, completing time records | 20 | 01, 02, 03, 05 |
| Written Assessment - 2400 words equivalent | Implement projects, market projects | 60 | 01, 02, 03, 04, 05 |