STRATEGIC COMMUNICATION AGENCY A

STC3SAA

2019

Credit points: 15

This subject addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship is about using your creativity to generate new ideas, understand and solve complex problems and thrive in a fast-changing world.

Subject outline

This subject provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real world pressures and experiences by undertaking innovative projects for clients. Students will apply skills and understanding they have developed over the past two years. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in ABMC, ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR or be admitted into one of the following HBHS, HBHSB

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Promote a consultancy

Activities:
Approach organisations and then market agency to potential clients.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

02. Frame and revise ideas that can be implemented.

Activities:
Engage in brainstorming to produce a communication plan in response to a client brief.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

03. Construct a communications plan and evaluate its effectiveness.

Activities:
Implement and evaluate a communications plan for a client.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

04. Develop costing plans appropriate to client resources

Activities:
Researching and estimating and working within budgetary limitations of clients
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

05. Consider and demonstrate of ethical practice.

Activities:
Treatment of all parties to plans in an appropriate manner.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

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Start date between: and    Key dates

Bendigo, 2019, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture/Seminar Week: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Weekly Meeting - 800 words equivalentAttendance, briefings, scheduling of work20 01, 02, 03, 04, 05
Client Liaison - 800 words equivalentUndertake activities, contribute to effectiveness of Agency, completing time records20 01, 02, 03, 05
Written Assessment - 2400 words equivalentImplement projects, market projects60 01, 02, 03, 04, 05

Melbourne, 2019, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture/Seminar Week: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Weekly Meeting - 800 words equivalentAttendance, briefings, scheduling of work20 01, 02, 03, 04, 05
Client Liaison - 800 words equivalentUndertake activities, contribute to effectiveness of Agency, completing time records20 01, 02, 03, 05
Written Assessment - 2400 words equivalentImplement projects, market projects60 01, 02, 03, 04, 05