COMMUNICATION THEORY AND ANALYSIS
STC3CTA
2019
Credit points: 15
Subject outline
In general terms, as full a spectrum as possible of communication and public relations theory will be taught in this subject. These include theories of relationships, theories of communication, theories of social influence and received response and theories and models of practice. One of central ideas behind the subject is that practitioners inform their work with both an understanding of theoretical concepts and research practices and principles. This follows the ideas expressed by Cornelissen (2000) who see strong advantages in practitioners being more reflective rather than intuitive. Modern society demands an integrated approach to managing communication. It looks more to the use of theory, rather than a traditional problem solving approach to issues and problems. It believes that practitioners who are constantly reviewing and questioning their practice, in the end provide superior service and can also provide a more sophisticated interpretation of events in a period of change.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Natalie McKenna
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: none
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: This is a core subject for Bachelor of Communication (Public Relations)
Graduate capabilities & intended learning outcomes
01. Apply basic public relations theories and principles to practice.
- Activities:
- Examination of a particular issue or event from the point of view informed by different theories of communication.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
02. Analyse communication theory employing practical examples
- Activities:
- Essay on communication theory.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
03. Deliver effective presentations to work teams, clients, and publics.
- Activities:
- Class group presentation which demonstrates the central elements of a communication theory and its cultural context.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
Melbourne, 2019, Semester 1, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Natalie McKenna
Class requirements
Lecture/SeminarWeek: 10 - 22
Twelve 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Presentation and reflection (equivalent to 1500 words) | 30 | 01, 02, 03 | |
| Final essay (equivalent to 2500 words) | 70 | 01, 02, 03 |