WRITING FOR STRATEGIC COMMUNICATION

STC1WSC

2019

Credit points: 15

Subject outline

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.

Activities:
Write and edit a portfolio of documents
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Synthesize communication knowledge with the principles of public relations in order to create reports.

Activities:
Take a client brief and write a situation analysis
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Identify the causes underlying a problem and propose a range of plausible and innovative options as means to address the problem

Activities:
Analyse a situation and develop a range of client recommendations
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

Melbourne, 2019, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 31 - 43
One 1.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Computer Laboratory Week: 31 - 43
One 2.0 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementComments% ILO*
Five in-class quizzes (equivalent to 2000 words)50 01, 02, 03
In-class critical presentation on messages (equivalent to 300 words)10 01, 02
Writing portfolio (equivalent to 1700 words)40 01