WRITING FOR STRATEGIC COMMUNICATION
STC1WSC
2019
Credit points: 15
Subject outline
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Kevin Brianton
Available to Study Abroad Students: Yes
Subject year level: Year Level 1 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.
- Activities:
- Write and edit a portfolio of documents
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Synthesize communication knowledge with the principles of public relations in order to create reports.
- Activities:
- Take a client brief and write a situation analysis
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Identify the causes underlying a problem and propose a range of plausible and innovative options as means to address the problem
- Activities:
- Analyse a situation and develop a range of client recommendations
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Melbourne, 2019, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kevin Brianton
Class requirements
SeminarWeek: 31 - 43
One 1.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.
Computer LaboratoryWeek: 31 - 43
One 2.0 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via blended.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Five in-class quizzes (equivalent to 2000 words) | 50 | 01, 02, 03 | |
| In-class critical presentation on messages (equivalent to 300 words) | 10 | 01, 02 | |
| Writing portfolio (equivalent to 1700 words) | 40 | 01 |