mst4pgc public service broadcasting
PUBLIC SERVICE BROADCASTING IN A GLOBAL CONTEXT
MST4PGC
Not currently offered
Credit points: 30
Subject outline
Examining public service broadcasting as a global institution, this subject explores the impact of new technology - digital television, the Internet and on-demand platforms - and the implications these have for traditional values and goals. While the proliferation of global niche media with the uptake of digital and broadband technologies might seem to accelerate the demise of public service broadcasters, in reality digital free-to-air transmission and online platforms are rejuvenating the system and in many instances enhancing its role as a risk taker and innovator. Public broadcasting manifests as both state owned and state controlled evoking oppositional associations - of impartiality, independence, quality, diversity, integrity, or as propagandist, excluding dissent and serving as the mouthpiece of government. This unit will cover the range of dilemmas and possibilities facing this institution, drawing on case studies that underline national differences.
SchoolSchool of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorMary Debrett
Available to Study Abroad StudentsYes
Subject year levelYear Level 4 - UG/Hons/1st Yr PG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Enrolment in one of AHA-Bachelor of Arts Honours & AHMS-Bachelor Media Studies Honours.
Co-requisitesN/A
Incompatible subjects MST5PGC
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | From public service broadcasting to public service media:Ripe@2007, | Recommended | Lowe, G. F. and Bardoel, J. (eds) | NORDICOM 2008 |
| Readings | Public service broadcasting in the age of globalization, | Recommended | Banerjee, I. and Seneviratne, K. (eds) | ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE: NANYANG TECHNOLOGICAL UNIVERSITY 2006 |
| Readings | Reinventing public serfice television for the digital future | Recommended | Debrett M 2010 | BRISTOL: INTELLECT |
Graduate capabilities & intended learning outcomes
01. Ability to express ideas in a public forum
- Activities:
- In weekly class discussions and class presentations.
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
02. Ability to perform critical analysis and synthesis
- Activities:
- Identify the main challenges for traditional public service broadcasting principles in the multichannel era - via class paper on a case study, through weekly readings and via discussions and the final essay.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
03. Ability to work in a group
- Activities:
- Through weekly small group discussion in class based on questions related to set readings.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
04. Develop skills in critical, discursive academic writing.
- Activities:
- Through the individual class presentation/paper, the research essay, and tutorial writing exercises
- Related graduate capabilities and elements:
- Writing(Writing)
05. Time management skills
- Activities:
- By attending class punctually, submitting work on time and planning research time ahead of deadlines
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
06. Understand contemporary debates regarding the changing role of public service media.
- Activities:
- Through weekly readings and small group discussions in class and through written assignments.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
- Speaking(Speaking)
Subject options
Select to view your study options…