MARKETING MANAGEMENT
MKT5MMA
2019
Credit points: 15
Subject outline
In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the the design and implementation of the marketing plan, including decisions relating to the marketing mix.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Peter Vitartas
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Management, 15th Ed | Prescribed | Kotler, P. and Keller, K.L, 2016 | Pearson |
Graduate capabilities & intended learning outcomes
01. Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.
- Activities:
- Seminar, case studies, class activities
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Inquiry/Research)
02. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively addressing the problem or issue.
- Activities:
- Seminar, case study, library research, exam
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Critically formulate a considered position, employing a range of frameworks, which addresses societal, economic, political, cultural or global concerns.
- Activities:
- Seminar, class discussion, report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Speaking,Cultural Literacy)
04. Communicate effectively through oral tasks appropriate to varied contexts and audiences
- Activities:
- Seminar, presentation, role play, class discussion
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Speaking,Cultural Literacy)
City Campus, 2019, Semester 1, Night
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class test (Total 2.5 h) (equiv. 2500 words) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 02, 03 | |
| One class presentation/case study analysis (individual equiv 750 words) | 15 | 03, 04 | |
| In-class active learning activity (equiv. 500 words) | Participation and completion of in-class activity | 15 | 01, 02 |
City Campus, 2019, Semester 2, Night
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class test (Total 2.5 h) (equiv. 2500 words) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 02, 03 | |
| One class presentation/case study analysis (individual equiv 750 words) | 15 | 03, 04 | |
| In-class active learning activity (equiv. 500 words) | Participation and completion of in-class activity | 15 | 01, 02 |
Melbourne, 2019, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class test (Total 2.5 h) (equiv. 2500 words) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 02, 03 | |
| One class presentation/case study analysis (individual equiv 750 words) | 15 | 03, 04 | |
| In-class active learning activity (equiv. 500 words) | Participation and completion of in-class activity | 15 | 01, 02 |
Melbourne, 2019, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class test (Total 2.5 h) (equiv. 2500 words) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 02, 03 | |
| One class presentation/case study analysis (individual equiv 750 words) | 15 | 03, 04 | |
| In-class active learning activity (equiv. 500 words) | Participation and completion of in-class activity | 15 | 01, 02 |
Sydney, 2019, Study Period 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
LectureWeek: 31 - 42
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
WorkShopWeek: 31 - 42
One 1.0 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class test (Total 2.5 h) (equiv. 2500 words) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 02, 03 | |
| One class presentation/case study analysis (individual equiv 750 words) | 15 | 03, 04 | |
| In-class active learning activity (equiv. 500 words) | Participation and completion of in-class activity | 15 | 01, 02 |
Vietnam (ForeignTradeUni), 2019, Week 35-39, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 35 - 39
One 3.0 hours seminar other recurrence on any day including weekend during the day from week 35 to week 39 and delivered via face-to-face.
"block mode delivery"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class test (Total 2.5 h) (equiv. 2500 words) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 02, 03 | |
| One class presentation/case study analysis (individual equiv 750 words) | 15 | 03, 04 | |
| In-class active learning activity (equiv. 500 words) | Participation and completion of in-class activity | 15 | 01, 02 |