DIGITAL MARKETING
MKT5DMA
2019
Credit points: 15
Subject outline
Digital Marketing is one of the most important issues facing marketing today. This subject is designed to educate you in the area of digital marketing and provide a strategic framework to assess and implement various digital marketing tactics. You will explore the most up-to-date, best practices for search marketing, social media marketing, mobile marketing, digital strategy and planning and digital marketing as a whole. You will examine the evolution of communication and its implications on marketing strategy in a contemporary landscape where traditional and digital media coexist and interact.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Simon Pervan
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Integrate and apply digital marketing theory and skills to practical situations by carrying out effective evidence based research
- Activities:
- Individual Report, Group structured Digital Marketing Plan and Budget, Test, and Class discussions will expand on lecture topics
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking)
- Personal and Professional Skills(Teamwork including leadership and working in groups)
02. Identify research and critically analyse information relevant to an organisational problem or issue. Be able to synthesise that information in order to evaluate potential solutions and develop digital platforms
- Activities:
- Individual Report, Group structured digital marketing plan and budget and Test
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking)
03. Communicate effectively through written tasks appropriate to varied contexts and audiences
- Activities:
- Class discussions, report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
04. Apply ethical and sustainable reasoning, standards or codes or practice relevant to the discipline
- Activities:
- Case study discussions and group marketing plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking)
City Campus, 2019, Semester 2, Night
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Simon Pervan
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual Report (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (2500 words) | 30 | 01, 02, 04 | |
| In Class Test (equivalent to 2000 words) | 50 | 01, 02 |
Melbourne, 2019, Semester 2, Night
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Simon Pervan
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual Report (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (2500 words) | 30 | 01, 02, 04 | |
| In Class Test (equivalent to 2000 words) | 50 | 01, 02 |