mkt5acd advanced consumer decisions
ADVANCED CONSUMER DECISION MAKING
MKT5ACD
2019
Credit points: 15
Subject outline
In this subject you will learn about understanding and anticipating the 'consumer' in all of us. You will gain an appreciation of consumer behaviour theories and apply the marketing function to develop successful/leading edge marketing strategies. You will draw upon relevant theories and concepts derived from the Consumer Behaviour literature, as well as other related human behaviour disciplines such as psychology, sociology and anthropology. You will be equipped with high level industry skills, and the knowledge and practice to develop insightful marketing strategies and to make effective business decisions.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorClare D'Souza
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT5MMA
Incompatible subjects MKT5CBE
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Discipline Specific | Case Studies and Journal articles | Recommended | Various - supplied via LMS for students to access | Various |
Graduate capabilities & intended learning outcomes
01. Apply basic consumer behaviour theories
- Activities:
- Individual Assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Critically analyse product and marketing appeals in terms of consumer behaviour issues in a structured written report
- Activities:
- Team project
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Identify, analyse and critically evaluate marketing appeals, theoretical ideas and consumer trends
- Activities:
- Team project and Exam
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Apply consumer behaviour theories to real world managerial challenges including strategy development
- Activities:
- Team project, Individual Assessment and Exam
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Differentiate between ethical and unethical behaviours (a) by consumers and (b) by companies in their application of consumer behaviour concepts
- Activities:
- Team project and Individual Assessment
- Related graduate capabilities and elements:
- Personal and Professional Skills(Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
City Campus, 2019, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class test 2 hours (equivalent to 2000 words) | 60 | 01, 03, 04 | |
| One 1000 word individual presentation/ or participation | Students learn how to improvise their presentations skills/ or improve their skills with participation | 10 | 01, 04, 05 |
| One Team project (equivalent to 2000 words per student) | 30 | 02, 03, 04, 05 |
City Campus, 2019, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class test 2 hours (equivalent to 2000 words) | 60 | 01, 03, 04 | |
| One 1000 word individual presentation/ or participation | Students learn how to improvise their presentations skills/ or improve their skills with participation | 10 | 01, 04, 05 |
| One Team project (equivalent to 2000 words per student) | 30 | 02, 03, 04, 05 |
Melbourne, 2019, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
Block ModeWeek: 14 - 19
Twelve 3.0 hours block mode per study period on weekdays at night from week 14 to week 19 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class test 2 hours (equivalent to 2000 words) | 60 | 01, 03, 04 | |
| One 1000 word individual presentation/ or participation | Students learn how to improvise their presentations skills/ or improve their skills with participation | 10 | 01, 04, 05 |
| One Team project (equivalent to 2000 words per student) | 30 | 02, 03, 04, 05 |
Melbourne, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class test 2 hours (equivalent to 2000 words) | 60 | 01, 03, 04 | |
| One 1000 word individual presentation/ or participation | Students learn how to improvise their presentations skills/ or improve their skills with participation | 10 | 01, 04, 05 |
| One Team project (equivalent to 2000 words per student) | 30 | 02, 03, 04, 05 |