mkt3smx strategic marketing
STRATEGIC MARKETING
MKT3SMX
Not currently offered
Credit points: 15
Subject outline
In this subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse strategy concepts and theory and apply analytical tools and frameworks, and demonstrate a broad and coherent understanding of marketing knowledge and skills.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad StudentsNo
Subject year levelYear Level 3 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites MKT1MDX
Incompatible subjects MKT3SMK
Equivalent subjects MKT3SMK
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Strategic Marketing Learner Resource | Prescribed | Didasko Digital, 2017 | Didasko Group |
Readings | Marketing Planning and Strategy | Recommended | Reed, P. | 3RD EDN., THOMSON, 2010 |
Graduate capabilities & intended learning outcomes
01. Assess an organisation's internal and external environments to determine its key resources, competences and capabilities.
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
03. Analyse marketing data and recommend relevant coherent marketing strategies and tactical programs based on the data for an organisation to achieve its stated strategic direction.
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Quantitative Literacy)
04. Demonstrate an in-depth level or marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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