STRATEGIC MARKETING

MKT3SMX

Not currently offered

Credit points: 15

Subject outline

In this subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases.  You will review and analyse strategy concepts and theory and apply analytical tools and frameworks, and demonstrate a broad and coherent understanding of marketing knowledge and skills.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad StudentsNo

Subject year levelYear Level 3 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisites MKT1MDX

Incompatible subjects MKT3SMK

Equivalent subjects MKT3SMK

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsStrategic Marketing Learner ResourcePrescribedDidasko Digital, 2017Didasko Group
ReadingsMarketing Planning and StrategyRecommendedReed, P.3RD EDN., THOMSON, 2010

Graduate capabilities & intended learning outcomes

01. Assess an organisation's internal and external environments to determine its key resources, competences and capabilities.

Activities:
Online activities
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences

Activities:
Online activities
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

03. Analyse marketing data and recommend relevant coherent marketing strategies and tactical programs based on the data for an organisation to achieve its stated strategic direction.

Activities:
Online activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Quantitative Literacy)

04. Demonstrate an in-depth level or marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.

Activities:
Online activities
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Subject not currently offered - Subject options not available.