STRATEGIC MARKETING
MKT3SMK
2019
Credit points: 15
Subject outline
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Peter Vitartas
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Student must have completed 240 credit points of study prior to undertaking this subject
Co-requisites: MKT1MDP
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Strategic Marketing: Decision Making and Planning | Prescribed | Reed, P., 2014 (or latest edition) | 4th EDN., Cengage |
Graduate capabilities & intended learning outcomes
01. Assess an organisation's internal and external environments to determine its key resources, competences and capabilities
- Activities:
- Online resources, readings, seminars, cases studies, assignment and exam
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences
- Activities:
- Online resources, readings, seminars, cases studies, assignment and exam
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
03. Analyse marketing data and recommend relevant coherent marketing strategies and tactical programs based on the data for an organisation to achieve its stated strategic direction
- Activities:
- Online resources, readings, seminars, cases studies and exam
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Quantitative Literacy)
04. Demonstrate an in-depth level of marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.
- Activities:
- Online resources, readings, seminars and exam
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Albury-Wodonga, 2019, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Bendigo, 2019, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Philip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Melbourne, 2019, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Melbourne, 2019, Semester 1, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Mildura, 2019, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Shepparton, 2019, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Philip Trebilcock
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Sydney, 2019, Study Period 3, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Clare D'Souza
Class requirements
SeminarWeek: 46
One 2.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Sydney, 2019, Study Period 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 31 - 42
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |
Vietnam (Hanoi University), 2019, Semester 2, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Vitartas
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake 1h-3h of online learning activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination (equiv. 750 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04 |
| Strategic Marketing Report: Situational Analysis (individual report, 2,500 words ) | 20 | 01, 02 | |
| Strategic Marketing one 15 minute presentation (equiv 250 words). | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class participation (equiv 250 words) | Based on student participation in seminars and in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed activities | 15 | 01, 02 |
| Strategic Marketing Report: Implementation (Group report; equiv 500 words per student) | 15 | 01, 02 |