mkt3imk international marketing
INTERNATIONAL MARKETING
MKT3IMK
2019
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the problems and decisions facing managers of international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorAndrew Gilmore
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites MKT1MDP or MGT1IB or enrolment in (LBIB or LBIBSY)
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | International Marketing 4th Asis-Pacific edition | Recommended | Masaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen (2013) | Wiley |
| Readings | International Marketing 2nd Edition | Recommended | Cateora, P. R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J. (2012) | McGraw Hill |
| Readings | Global Marketing Ninth Edition | Prescribed | Warren J. Keegan and Mark C. Green | Pearson |
Graduate capabilities & intended learning outcomes
01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective
- Activities:
- In Class multiple choice quizzes and Exam
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management
- Activities:
- In Class multiple choice quizzes Exam and Assignment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
- Activities:
- Group discussions in workshops in class
- Related graduate capabilities and elements:
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations
- Activities:
- Group Case Analyses
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)
- Activities:
- Group Assignment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
Subject options
Select to view your study options…
Albury-Wodonga, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Bendigo, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
France, 2019, Summer, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 45
One 2.0 hours workshop other recurrence on weekdays during the day in week 45 and delivered via distance education.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Melbourne, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Melbourne, 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Mildura, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Shepparton, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Sydney, 2019, Study Period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
WorkShopWeek: 46
One 2.0 hours workshop per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Sydney, 2019, Study Period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 31 - 42
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |
Vietnam (Hanoi University), 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes (1000 words equivalent) | 20 | 01, 02, 04 | |
| 2- hour final examination (2000 words equivalent) | 50 | 01, 03, 04 | |
| Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students) | 20 | 03, 04, 05 | |
| Group case analysis and presentation (20 min per group, equivalent to 500 words per student) | 10 | 02 |